EILEEN FISHER: Repositioning the Brand. SUGGESTED TOPICS; Subscribe Hi. Download Yahoo Font Untuk Hp Android on this page. Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth.

Driver Flashpoint Beta 64. Well established fashion brand Eileen Fisher has traditionally appealed to older women. But to drive growth, Eileen Fisher management team wants to target a younger demographic and has revised its fall product line to offer more fashionable styles to appeal to younger women. But has become more difficult than expected repositioning of the brand. This case examines the challenges of relying on new target markets without alienating existing customers.

The case follows Eileen Fisher is in.. Read more » Well established fashion brand Eileen Fisher has traditionally appealed to older women. But to drive growth, Eileen Fisher management team wants to target a younger demographic and has revised its fall product line to offer more fashionable styles to appeal to younger women. But has become more difficult than expected repositioning of the brand. This case examines the challenges of relying on new target markets without alienating existing customers. The case follows Eileen Fisher initial forays into social media, as they chase a younger demographic and shows the opportunities and pitfalls that great brands expect when they enter the world of Web 2.0. «Hide from Anat Keinan, Jill Avery, Fiona Wilson, Michael I.

Norton Source: Harvard Business School 21 pages. Release Date: 11 April 2012. Prod #: 512085-PDF-ENG Eileen Fisher: brand repositioning HBR case solution.